converse made by you
To celebrate 100 years of the universally appealing Chuck Taylor All Star, Converse launched the Made by You campaign that highlights ways All Star owners around the world customise their favorite sneakers.
The advertising campaign takes the lived-in and loved kicks of the likes of Andy Warhol and Roy English, as well as everyday wearers to demonstrate the various ways they mate their Chuck Taylor All Stars their own original works of art.
I was commissioned to design and develop a custom software solution for a mobile photographic studio that can roam free, capturing the heart and soul of All Star owners in Australia.
The software’s functionality includes the ability to remotely control any Canon EOS camera over USB, capture / photograph, color correct, compose to printable PDF, collect user data, email the composed lockups, print and finally share the composed imagery to Facebook.
The system all runs out of the back of a van, where a miniature studio photography rig has been built for ultimate portability.
Here is a clip Converse put together describing the global campaign: